Natural and organic skincare for babies, children, and the whole family

La Boo is an award-winning natural skincare brand formulated with certified organic ingredients. Every product is dermatologically tested, free from sulfates, parabens, silicones, and allergens - created by moms who believe every child deserves the gentlest and safest care. Explore our complete collection and find the ideal routine for your family.

What Makes Natural Cosmetics Truly Natural?

Natural cosmetics are products formulated primarily with plant-based and mineral-derived ingredients that undergo minimal processing without the use of chemical treatments. However, the term "natural cosmetics" is not strictly regulated by law, meaning that some products carry this label even when they contain only a small percentage of natural ingredients.
This is precisely why certification matters. La Boo uses ingredients that carry ECOCERT and COSMOS certifications—internationally recognized standards confirming that raw materials are genuinely of organic origin and that their production processes comply with strict environmental requirements. Our products are free from parabens, sulfates, phthalates, formaldehyde, silicones, mineral oils, artificial colors, and allergens—because we believe natural cosmetics should be completely safe, not just natural in name.
When choosing natural cosmetics, look for transparency in the INCI ingredient list, verified certifications, and dermatological testing. These are three reliable indicators that a product truly delivers on its promises.

Natural Cosmetics for Babies – Why They're the Safest Choice for Little Ones

A baby's skin is up to five times thinner than adult skin, highly porous, and particularly susceptible to absorbing substances applied to its surface. Conventional cosmetics often contain synthetic fragrances, sulfates, and preservatives that can cause irritation, redness, and allergic reactions on such delicate skin.
Natural cosmetics for babies offer a safer alternative by using gentle, plant-based ingredients that work in harmony with the natural structure of a baby's skin. The La Boo Baby Boo range has been specially developed for newborns and young children. Every product is dermatologically tested on highly sensitive skin and formulated to provide gentle care without the risk of irritation.
Our baby care collection includes bath products enriched with cottonseed, chamomile, and jojoba oils; body oils made with sweet almond oil; face creams containing macadamia oil; and our Tamanu Rescue Cream, designed for problematic, eczema-prone skin. Each of these products has been created with one goal in mind: to give parents peace of mind and babies the gentlest possible care.

Natural Face Cosmetics – Skincare That Respects Your Skin

Facial skin is the most exposed part of the body and requires special attention when choosing skincare products. Commercial creams often contain silicones that create the illusion of smoothness but clog pores over time, or mineral oils that form an occlusive barrier without truly nourishing the skin.

Natural Hair Cosmetics – Healthy Hair Starts at the Roots

Hair health is directly connected to scalp health. Conventional shampoos often contain sulfates (SLS and SLES), which cleanse aggressively but can also dry out the scalp, disrupt its natural protective barrier, and worsen conditions such as dandruff, itching, and scalp sensitivity in children.
Baby Boo Shampoo with Macadamia Oil offers a gentle alternative. Free from sulfates, it contains plant-based ingredients that cleanse the hair without disturbing its natural balance. Macadamia oil hydrates and strengthens hair from the roots, while chamomile oil soothes the scalp and helps reduce irritation.
For a complete care routine, our Cottonseed Hair & Body Wash provides a practical solution for bathing babies and children while caring for both their hair and skin. Cottonseed, jojoba, and almond oils in its formula help retain moisture, prevent dryness, and leave hair soft and shiny.
Switching to natural hair cosmetics may require a short adjustment period as your hair gets used to being washed without sulfates. However, the result is healthy, strong, and naturally radiant hair.

Natural Cosmetics – Our Story

La Boo is a natural cosmetics brand born from the personal story of two mothers. Faced with the challenge of finding truly safe products for their children, they decided to create skincare they could trust—and confidently recommend to every parent.
Today, La Boo is present in the European Union and Chinese markets, demonstrating that the quality and standards of our products meet some of the world's strictest requirements. All products are formulated, dermatologically tested, and certified in accordance with EU regulations. We create them with the belief that the best natural cosmetics must be born from love for children and a dedication to science.
By choosing La Boo, you're choosing natural cosmetics from Serbia, created to meet international standards—for your family and families around the world.

How to Choose the Right Natural Cosmetics

Choosing natural cosmetics can feel overwhelming, especially when you're first faced with the vast number of products carrying the "natural" label. Here's a quick guide to help you make the right decision:

  • Read the INCI ingredient list. Ingredients are listed in descending order of concentration, from the highest percentage to the lowest. If plant oils, extracts, and vitamins appear near the top, that's a good sign. If you notice long chemical names at the beginning of the list, proceed with caution.

  • Look for certifications. ECOCERT, COSMOS, NATRUE, and similar international certifications guarantee that a product is genuinely natural. La Boo exclusively uses ECOCERT- and COSMOS-certified ingredients.

  • Check for dermatological testing. Natural doesn't automatically mean safe—even plant-based ingredients can cause allergic reactions. Dermatologically tested products have undergone testing on human skin and have been proven safe for use.

  • Pay attention to what's NOT included. A good natural cosmetic product is also defined by what it doesn't contain: sulfates, parabens, phthalates, silicones, mineral oils, artificial colors, and allergens.

Frequently Asked Questions About Natural Cosmetics

Is natural skincare safe for newborns?
Yes, high-quality natural skincare is one of the safest choices for newborns. La Boo products are specially formulated for the most sensitive skin, free from harmful chemicals, and dermatologically tested according to EU standards. It's important to choose products that are certified and have undergone clinical testing, as the term "natural" alone is not a sufficient guarantee of safety.
What is the difference between natural and organic cosmetics?
Natural cosmetics use plant-based and mineral-derived ingredients that undergo minimal processing. Organic cosmetics take this a step further—their plant-based ingredients come from controlled organic farming without pesticides or chemicals and must undergo a certification process. La Boo combines both approaches by using certified organic ingredients in natural formulations.
Are natural cosmetics as effective as conventional cosmetics?
Yes, and in some cases, they can be even more effective. Natural ingredients such as tamanu oil, shea butter, and chamomile have proven antibacterial, anti-inflammatory, and regenerative properties. La Boo Tamanu Rescue Cream, for example, delivers exceptional results for eczema, redness, and irritation, supported by both clinical testing and the experiences of thousands of mothers.
Why are natural cosmetics more expensive than conventional products?
High-quality organic ingredients cost more than synthetic alternatives. Certification processes, dermatological testing, and quality control also contribute to the price. However, natural cosmetics are a long-term investment in skin health. Products free from harmful chemicals help reduce the risk of irritation, allergic reactions, and the cumulative burden of chemical exposure on the body.
Can adults also use natural baby skincare products?
Absolutely! La Boo products are formulated to be safe for even the most delicate baby skin, making them an excellent choice for adults with sensitive, reactive, or problematic skin. Many mothers also use Baby Boo Manuka Face Cream and Tamanu Rescue Cream as part of their own skincare routines, achieving equally excellent results.
How can I tell if a product is truly natural?
Look for three key indicators: (1) an INCI ingredient list featuring recognizable plant-based ingredients, (2) independent certifications such as ECOCERT or COSMOS, and (3) confirmation of dermatological testing. La Boo meets all three criteria while maintaining complete transparency about the origin and quality of every ingredient.
Do natural cosmetics have an expiration date?
Yes, and that's actually a good sign. Natural products don't contain harsh synthetic preservatives, so they have a limited shelf life after opening, usually indicated by an open-jar symbol (e.g., 12M = 12 months). La Boo uses gentle, approved preservatives that maintain product stability without compromising safety.
Are natural cosmetics suitable for eczema-prone skin?
Yes, natural cosmetics are often recommended for eczema-prone skin because they don't contain harsh chemicals that may aggravate the condition. La Boo Tamanu Rescue Cream has been specially developed for problematic skin. Mothers have successfully used it to help manage eczema, redness, and various skin rashes in both children and adults.