Natural and organic skincare for babies, children, and the whole family
La Boo is an award-winning natural skincare brand formulated with certified organic ingredients. Every product is dermatologically tested, free from sulfates, parabens, silicones, and allergens - created by moms who believe every child deserves the gentlest and safest care. Explore our complete collection and find the ideal routine for your family.
What Makes Natural Cosmetics Truly Natural?
This is precisely why certification matters. La Boo uses ingredients that carry ECOCERT and COSMOS certifications—internationally recognized standards confirming that raw materials are genuinely of organic origin and that their production processes comply with strict environmental requirements. Our products are free from parabens, sulfates, phthalates, formaldehyde, silicones, mineral oils, artificial colors, and allergens—because we believe natural cosmetics should be completely safe, not just natural in name.
When choosing natural cosmetics, look for transparency in the INCI ingredient list, verified certifications, and dermatological testing. These are three reliable indicators that a product truly delivers on its promises.
Natural Cosmetics for Babies – Why They're the Safest Choice for Little Ones
Natural cosmetics for babies offer a safer alternative by using gentle, plant-based ingredients that work in harmony with the natural structure of a baby's skin. The La Boo Baby Boo range has been specially developed for newborns and young children. Every product is dermatologically tested on highly sensitive skin and formulated to provide gentle care without the risk of irritation.
Our baby care collection includes bath products enriched with cottonseed, chamomile, and jojoba oils; body oils made with sweet almond oil; face creams containing macadamia oil; and our Tamanu Rescue Cream, designed for problematic, eczema-prone skin. Each of these products has been created with one goal in mind: to give parents peace of mind and babies the gentlest possible care.
Natural Face Cosmetics – Skincare That Respects Your Skin
Natural Hair Cosmetics – Healthy Hair Starts at the Roots
Baby Boo Shampoo with Macadamia Oil offers a gentle alternative. Free from sulfates, it contains plant-based ingredients that cleanse the hair without disturbing its natural balance. Macadamia oil hydrates and strengthens hair from the roots, while chamomile oil soothes the scalp and helps reduce irritation.
For a complete care routine, our Cottonseed Hair & Body Wash provides a practical solution for bathing babies and children while caring for both their hair and skin. Cottonseed, jojoba, and almond oils in its formula help retain moisture, prevent dryness, and leave hair soft and shiny.
Switching to natural hair cosmetics may require a short adjustment period as your hair gets used to being washed without sulfates. However, the result is healthy, strong, and naturally radiant hair.
Natural Cosmetics – Our Story
Today, La Boo is present in the European Union and Chinese markets, demonstrating that the quality and standards of our products meet some of the world's strictest requirements. All products are formulated, dermatologically tested, and certified in accordance with EU regulations. We create them with the belief that the best natural cosmetics must be born from love for children and a dedication to science.
By choosing La Boo, you're choosing natural cosmetics from Serbia, created to meet international standards—for your family and families around the world.
How to Choose the Right Natural Cosmetics
Choosing natural cosmetics can feel overwhelming, especially when you're first faced with the vast number of products carrying the "natural" label. Here's a quick guide to help you make the right decision:
Read the INCI ingredient list. Ingredients are listed in descending order of concentration, from the highest percentage to the lowest. If plant oils, extracts, and vitamins appear near the top, that's a good sign. If you notice long chemical names at the beginning of the list, proceed with caution.
Look for certifications. ECOCERT, COSMOS, NATRUE, and similar international certifications guarantee that a product is genuinely natural. La Boo exclusively uses ECOCERT- and COSMOS-certified ingredients.
Check for dermatological testing. Natural doesn't automatically mean safe—even plant-based ingredients can cause allergic reactions. Dermatologically tested products have undergone testing on human skin and have been proven safe for use.
Pay attention to what's NOT included. A good natural cosmetic product is also defined by what it doesn't contain: sulfates, parabens, phthalates, silicones, mineral oils, artificial colors, and allergens.