Dear Users, given the nature of the business activities of LABOO D.O.O. BELGRADE, it is necessary and unavoidable that we collect a certain type of personal data about our customers and website users.

However, since our customers’ interests come first, we inform you that we have organized the necessary technical and administrative measures in order to adequately protect the personal data of our customers and website users.

In this regard, we inform you that we collect, process, and store your personal data in accordance with the applicable Personal Data Protection Act (“Official Gazette of the RS” No. 87/2018), as well as other relevant laws and by-laws in this field.

We are obliged to ensure that your data, which you have entrusted to us, is not misused. Please be assured that we will use the data you provide only for purposes permitted by law, and we will not make it available to third parties without a legal basis.

Please read the privacy terms carefully before you start registration and purchasing. We inform you that we will consider that with each visit to this website, as well as during registration and purchasing, you are familiar with the privacy policy and that you fully agree with it.

In accordance with the Personal Data Protection Act and other relevant legal and subordinate regulations, as controllers of your data we are obliged to inform you about your rights related to the personal data processing we perform, our obligations as data controllers, the purpose for which the data is collected, and the objective for which processing is applied.

We inform you that we determine the purpose and manner of processing of the personal data we collect, and we ensure that the processing of personal data is carried out in accordance with applicable regulations, in order to prevent loss, misuse, or alteration of customers’ personal data, and to ensure the protection of your data.

Below you can read more about the reasons why we collect your data and how we process your data:

Data Controller

The controller of your personal data is:

LABOO D.O.O. BELGRADE, with its registered office in Belgrade, Dr Milivoja Petrovića 3
Business activity code: 4791 – Retail trade via mail order or via the Internet
Company registration number: 67898516, VAT/Tax ID (PIB): 114845248
Legal representative:
Person responsible for data processing:
Contact: , 064/432-7429

Purpose and Legal Basis for Processing Your Data

We process your data in accordance with relevant legal provisions that allow processing for the following purposes:

– Based on your consent

This means that the data subject has agreed to the processing of their personal data for one or more specific purposes.

In this specific case, it refers to your consent, i.e., your agreement to the processing of personal data that you give us whenever we process your data. This is carried out by informing you in advance which data we need from you and for what purpose, and you then agree to such processing.

When it comes to processing based on your consent, we inform you that you can “withdraw” your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal, when you had previously given consent for such processing. In other words, all data collected based on consent before withdrawal was collected legally, but your withdrawal prevents us from continuing to collect your data.

– For the performance of a contract

Your data is processed for the performance of a contract that you conclude with us, or for taking steps at your request prior to entering into a contract.

We process and collect your data to the extent necessary for the performance of the contract you accept and conclude with us when you register on our website—so that we can manage your registration, your purchases, respond as quickly as possible to your inquiries, requests, and complaints, and deliver the products you ordered in the manner and under the conditions we previously agreed.

– Compliance with legal obligations

If processing is necessary in order to comply with legal obligations that we, as data controllers, have under the law.

– Protection of vital interests

If processing is necessary to protect the vital interests of the data subject or another natural person.

– Public interest / exercise of official authority

If processing is necessary to perform tasks in the public interest or to exercise legally prescribed authority of the controller.

Under the above legal grounds, we collect your data in order to fulfill the relevant legal obligations we have as a registered business entity, or for the protection of vital interests, or for performing tasks of public importance.

– Legitimate interests

Processing is necessary for the purposes of our legitimate interests as the controller or those of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Purpose of processing under our legitimate interests:
We believe we have a legitimate interest to process your data for marketing and market research purposes, i.e., to monitor your preferences and interests and thereby adapt and improve our product range, establish better communication with customers, and ensure that our products and business operations are aligned with your needs—so we can offer products that fully meet your expectations.

Data We Collect and Process

  • Your identification data (first and last name, address, contact phone number, email address, language and market from which you communicate with us, number of a personal identification document – for tax reasons in case of product returns)
  • Economic data and transaction data (your card number and expiration date in the event of card payment during purchase, information about your purchases and orders)
  • Information related to connection, geolocation, or browsing (location data, device identification number or advertising ID, purchase history, demographic data, number of website visits, pages visited).

The data we collect is necessary in order to provide higher-quality service and better communication with you.

How We Use the Collected Data

We use the data collected from registered users for the purpose of:

  • Processing orders, responding to inquiries or complaints, enabling different payment methods for customers, enabling refunds where applicable, filtering website content in accordance with your needs, allowing you a better overview of products we believe you are interested in based on previously collected data, and enabling registered users to participate in various promotions and discounts that we offer.

Data lawfully collected for marketing purposes, based on the specific consent you have provided, is used to research your wishes and preferences regarding certain products, to inform you about special benefits, discounts, prize games, new products, and to carry out market research (e.g., by sending relevant inquiries, surveys, etc.), all for the purpose of improving the quality of our products and services.

Access to Collected Data

Your personal data may be accessed by our employees at LABOO D.O.O. BELGRADE, whose contracts include a confidentiality clause, as well as by independent service providers to the extent necessary in order to deliver our products in the agreed manner and within the agreed timeframes.

We share your data with:

2. DAILY EXPRESS DOO BELGRADE, with its registered office in Belgrade, Zage Malivuk St. No. 1, company registration number: 08192189, Tax ID (PIB): 101754136, legal representative Nikola Rizinić.

Transfer of Personal Data to Another Country or an International Organization

If, for any reason, it becomes necessary to transfer personal data to another country, part of its territory, or an international organization, please be assured that such transfer will be carried out only if it is determined that the other country, part of its territory, or the international organization provides an adequate level of personal data protection.

It is considered that an adequate level of protection exists in countries and international organizations that are parties to the Council of Europe Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data, as well as in countries, parts of their territories, or international organizations for which the European Union has determined that they provide an adequate level of protection.

Retention Period for Your Personal Data

We inform you that the data you provide is stored for as long as necessary to achieve the purpose for which it was provided, or as required by applicable legal regulations.

Below we indicate how long we store your data depending on the purpose for which it was collected:

  • Data provided during registration on the website is stored as long as you are a registered user, i.e., until your account is deactivated. If you deactivate your account, we will store the data for the next six months from the date of deactivation, in order to resolve any potential complaints that may have arisen earlier.
  • Data related to the purchase/sale of goods is processed until the relevant purchase is completed, including the time needed to resolve objections, complaints, or requests regarding delivered goods.
  • Data related to your inquiries or requests is stored and processed to the extent necessary to fulfill your request or respond to your inquiry.
  • Data collected for marketing purposes, for which you provided consent, is stored until you withdraw your consent.
  • Data collected through interaction with you (such as purchase analysis, IP address, device analysis, retargeting marketing, etc.) via the website will be deleted within 24 months from the date of collection.

If we are legally required to store data for a longer period, we will store it for as long as required by applicable regulations.

After the retention period expires, we permanently delete personal data or anonymize it so it can no longer be linked to a specific individual.

Your Rights as a Data Subject

You have the right to request from us:

  • Access to data – the right to information on whether we process your personal data and access to such data;
  • Rectification of data – the right to have inaccurate personal data corrected without undue delay, and the right to complete incomplete personal data, including by providing an additional statement;
  • Erasure of data – the right to request deletion of certain data we have collected about you;
  • Restriction of processing – the right to restrict the processing of your personal data;
  • Right to object – if you believe it is justified due to your specific situation, you have the right to object at any time to the processing of your personal data;
  • Data portability – the right to receive the personal data you previously provided to us in a structured, commonly used, and machine-readable electronic format, and the right to transmit those data to another controller without hindrance from us, provided that processing is based on consent and is carried out by automated means;
  • Right to withdraw consent – the right to withdraw your consent at any time, noting that withdrawal does not affect the lawfulness of processing carried out before withdrawal, based on your consent;
  • Right to lodge a complaint with the Commissioner – if you believe we have violated your rights in any way regarding the processing of personal data, you have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection;
  • Right to information on the source of data – the right to receive information about the source from which personal data originates and, where relevant, whether the data originates from publicly available sources.

Processing of Data of Minors

We do not collect, retain, or process data of minors.

A minor, within the meaning of the Personal Data Protection Act, is a person under the age of 15. A minor who is 15 years old or older may independently give consent for the processing of their personal data in the use of information society services.

Contact for Objections or Complaints

If you need to resolve any uncertainty, misunderstanding, or exercise your rights in accordance with the law, please contact us in one of the following ways:

Mailing address of the company:

LABOO D.O.O. BELGRADE, with its registered office in Belgrade, Dr Milivoja Petrovića 3
Business activity code: 4791 – Retail trade via mail order or via the Internet
Company registration number: 67898516, Tax ID (PIB): 114845248
Legal representative:
Person responsible for data processing:
Contact:

If you decide to send an inquiry or complaint regarding your data, we inform you that this is possible and that in such a case we will request from you a copy of a specific identification document, in order to identify you as the holder of the right to request access to certain information and to ensure that confidential personal information is provided only to a person authorized to receive such information.